CanIRank lets you review one website for free (plus get five keywords and BHS Links SEO reports daily without paying). The paid plans for more websites and keyword reports start at $49/month. It pulls “digital signals” from millions of locations across the internet and creates statistically significant estimates. If five of my competitors show a lower bounce rate than the pages I’m working on, it’s a signal that I need to make some user experience improvements. There’s no cost to pop in anytime and see what’s trending for each category. The paid plans start at $39 and give you tracking, alerts, and detailed reports (like tracking specific product categories).
Best SEO tool for large-scale SEO work
We have already mentioned Ahrefs as one of the best SEO tools out there. It can help you with all of your SEO efforts, including backlink analysis. Ahrefs has robots that update their backlinks database every 15 minutes. You can easily analyze your own and your competitor’s backlinks to discover the ones that bring in the most traffic.
More Free Tools from Moz
Using these SEO tools allows webmasters to improve their keyword rankings and track rankings in order to increase their share of voice. You’ll also be able to find niche keyword options with lower search volume and rank for keywords that your competitors aren’t ranking for. Moreover, SEOquake is one of the top free SEO tools that extensively compare websites. This SEO tool analyzes the page, domain, and backlink parameters of the competitors’ websites so that you can gain insights to enhance your own website performance. It also provides an accurate keyword analysis and allows you to investigate all the data in a compact yet informative SEO dashboard.
- Gotta be honest, although Xenu has been on every “free SEO tool” list since the dawn of, no way did I think it would make this one.
- It shows you how Google and most search engines see your site.
- You usually don’t need to do anything except publish your site on the web.
- Its powerful features provide a better experience for businesses and marketers alike—helping them track performance, refine strategies, and maximize online visibility.
Zapier can’t help you with the first two points, but it can help you with the third. Its no-code implementation easily connects thousands of apps, so you can start automating marketing processes with your favorite SEO tools. Below are some of the products I really liked but didn’t quite make it into the list.
Or if GA shows a page with tons of traffic but a high bounce rate, I can dig into the crawl data to see if the page loads slow. Again, without needing to switch between lots of different tools. Let’s say GSC data shows some of my key pages have low click-through rates (CTRs). I can check the title tags and meta descriptions alongside that data in Screaming Frog to see if I can improve them. But if I’m analyzing specific areas of a site, like an ecommerce website’s product pages or blog, I can simply paste in a list of key URLs.